Retro Sneaker
Retro-Sneaker
The comeback of retro sneakers is currently experiencing its ultimate peak - a trend that is definitely here to stay! Sneakers in vintage design embody the current zeitgeist in a hip, sporty and unconventional way. It is clear that the faster the trends move, the more the longing for tradition and consistency grows. And yes, also for the “good old days”. Nostalgia has long been back in fashion, and the designs of the 70s, 80s and 90s are currently experiencing their most successful revival. For many, the design brings back memories. And yet the younger generation in particular is celebrating the charm and charisma of past decades as iconic, casual and totally en vogue!
The “influencer look”
“Breaks in style” in outfits look particularly casual and can be easily created with the retro-look cult models. The most popular combinations at the moment are satin skirts, often in a leo look, oversized sweaters and classic retro trainers. Men simply combine their sneakers with all (!) looks all year round, even with chinos and casual jackets. Very striking: retro sneakers are definitely worn in summer instead of sandals. They are cool, casual and incredibly comfortable! The ideal street-beach leisure all-round shoe that is both unisex and appeals to every generation.
Retro look meets glam pop
Influencers, celebrities and Hollywood stars play a central role in the success of limited editions of retro sneakers. Limited edition collaborations with artists and celebrities achieve enormous reach on social media - and are particularly popular. The fashion principle: both the likeability and image of the brand create a sense of belonging and connection. How about Team VADO or Team Valsport? Each sneaker has its very own image, whereby identification with the flair of the special retro model plays a central role.
Vegan | limited | special
Retro sneakers are “in”, both from well-known cult brands and newcomer start-ups. New technologies, innovative materials, special details and clever recognition features are attracting particular attention. Vegan sneakers are particularly popular with the younger generation and influencers. Flamingo's Life scores with 100% vegan models that embody the look of the 70s, 80s and 90s, depending on the collection. Kennel & Schmenger, Camper & Paul Green also take up the cult design - partly in a leo look, with the popular basketball stitching and with typical side applications. This is how fashion inspires!
Historic hype
The most successful retro sneakers were originally associated with sports or youth movements. In the 80s and 90s, hip-hop artists and break dancers wore Adidas sneakers, making them a statement in hip-hop culture. Today, the rediscovery of such models not only represents fashion, but also cultural and social identity.