The TEDDY LOOK is the highlight of the fashion scene this autumn! It brings back childhood memories and is wonderfully soft, cosy and warm!
A cult classic with history: the teddy look is back
Teddy fur brings back memories. Did you have a teddy bear as a child? If so, then you know exactly how much love, affection and comfort were associated with this cuddly toy. Your favourite teddy bear always gave you a feeling of security and well-being and will always be remembered. This is exactly what the current teddy fur trend is all about - a touch of nostalgia combined with contemporary elegance. It's not just about the cute, fluffy look, it's also about the feel: soft, fluffy and cosy. The feeling of touching Teddy plush immediately triggers a wave of fond memories. Ever since Max Mara unveiled its iconic „Teddy Bear Icon Coat“ on the catwalks, it has been an essential piece in the winter wardrobes of stars and influencers.
Cult material: Teddy fur makes a statement
Few materials have developed a cult following as quickly as teddy fur. The faux shearling, which is based on real lambskin, has found its way from the catwalks straight into our wardrobes. From Marni to Miu Miu to Jacquemus, designers around the world have discovered the material and are presenting it in exciting new interpretations. Not only coats, but also shoes and bags shine in this cosy look, the perfect blend of functionality and fashion statement.
Following in Teddy's footsteps every step of the way
We love stories! So: why is the teddy bear actually called ‘Teddy’? The name of the teddy bear goes back to US President Theodore „Teddy“ Roosevelt, who gave his name to the cult toy in 1902. The first Teddy bear itself was developed in Germany by Richard Steiff, the nephew of the famous toy manufacturer Margarethe Steiff. Since then, the teddy bear has not only enjoyed cult status in children's rooms, but now also in the fashion world.
Best dress: shoe models in a trendy teddy look
This year, numerous shoe manufacturers are taking up the iconic look of the popular teddy bear. Paul Green is sending the teddy onto the catwalk in the form of sporty high-top sneakers, while Kennel & Schmenger, Mjus and Flower Mountain are adding an unusual mix of haptics with lots of teddy elements to their sneaker models. UGG has been focussing on the teddy trend for years, once again demonstrating a perfect feel for the current zeitgeist. BOSS presents playful sophistication and iconic, young design with the ‘Addison Crossbody’ statement bag.
Curly: texture meets sophistication
The special thing about teddy fur is not only its fluffy appearance, but also its textured, curly structure, which adds depth and dimension to any outfit. This aspect is particularly emphasised in accessories: bags with shearling trims are an absolute must-have this winter. Brands such as UGG, Unisa and BOSS rely on these cosy details and turn your bag into an eye-catcher. The combination of simple elegance and playful texture makes these accessories a highlight in your wardrobe.
Winter essentials: cosy shoes, bags and coats
Trainers, loafers or mules in a teddy fur look make a stylish statement. Whether worn with casual jeans or elegant dresses, these shoes add a luxurious, warm touch to your outfit. Bags with shearling trims are another trend that has made its way onto the catwalks. They are not only practical, but also a cosy companion for any occasion.
Cosy Teddy-Styles "to go"
Conclusion: the ultimate winter trend
Teddy fur is more than just a material - it's a feeling. It embodies warmth, comfort and a modern, iconic aesthetic. Enjoy the feeling of having your cuddly toy by your side, comforting and warming you. Whether you opt for a voluminous coat, a fluffy bag or trendy shoes, teddy fur will be your stylish and loyal companion this winter.