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Weihnachten12

MJUS

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BIRTH | VISION | IDENTITY

Mjus has been capturing the hearts of shoe lovers since 2007. "And there is a magic in every beginning, ..." is how Hermann Hesse described the infinite potential of beginnings - which also beautifully describes the founding of the Italian brand MJUS. After the ground-breaking success of the rock-rebellious luxury brand Airstep (now A.S.98), Italian entrepreneur and visionary Piero Oliosi founds the Mjus label. Piero Oliosi is supported by his son Christian and his daughter Camilla. The roots lead us to the small town of "Colà di Lazise" in the north of Italy. The A.S.98 and Mjus brands currently belong to the owner-managed company Olip S.p.A.. Both brands follow a precisely defined identity.

AUTHENTICITY | DIVERSITY

All good things are: Diverse! The Italian brand is proud of its international team, which is made up of many nationalities. The family team is united by an honest love of the shoe trade, respect for tradition and a deep understanding of materials and workmanship. In short: they are professionals and true masters in their field!

PERFECTION | CRAFTSMANSHIP | FACETS

Every Mjus shoe is made by hand. Yes, every one! Perfection is not the goal for Piero Oliosi. At Mjus, the focus is on character. The shoes like to show a rough roughness, edges and striking, authentic used effects. This gives them a very individual identity. The designers also love exciting contrasts. Sometimes a rugged big city cowboy look meets sporty street style, sometimes a pompous lady meets a casual used look. Mjus caters to many different facets; you could be forgiven for thinking that the shoes reflect their very own personalities. And that's exactly what it's all about: individuality. The Italian luxury label creates noticeably authentic collections through a playful approach to contrasts and a wide variety of textures. Whether sporty, romantic and playful, elegant, feminine, rocked down or refined with a pinch of luxury glitter - Mjus loves all the facets that make a personality exciting and unique!

SIGNATURE | RECOGNITION VALUE

Rocky used effects, animal print details, rebellious studs and buckles as well as fine and delicate embellishments characterize the models from Mjus. The focus is always on the balance of contrasts, which creates an exciting look. Choosing Mjus shoes already reflects aspects of your personality. It shows your love of "La Dolce Vita", the Italian way of life, your sense of honest craftsmanship and your curiosity for exciting contrasts. You do not strive for perfection but value true authenticity. And you know how to express this through fashion!